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Social media ads, when set up strategically work really well. By creating an ad that draws attention and targets the right people, you can increase brand awareness, followers, and even sales.
Social platforms, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and more allow businesses to create advertisements and promote them with a variety of targeting options. Typically, businesses have the option to pay per impression or per click to best meet their needs.
The best social media platform for a business depends on where users spend their time when they are in "buying behavior." For example, B2B companies should invest in LinkedIn ads since LinkedIn users are already thinking about their workplace and career when using the platform. For the same reason, B2C companies see the largest return on Facebook and Instagram ads.
The types of targeting available will depend on the social platform you're using. However, most social media sites such as Facebook, Instagram, and LinkedIn allow you to target users based on interests, job titles, website visitors, people who have liked or engaged with your business page previously, and even people who are similar to your website visitors or page followers.
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