What is structured data?

Structured data is code on a web page that is formatted and written in a way that search engines read and use to display that site page in a richer way in search results.

Why is structured data important to have on my website?

When your web page shows up in search results, structured data can be used display images, FAQs, and more information that will encourage clicks to your site.

Will structured data affect my ranking in Google?

Yes! Ultimately, structured data will help your site pages rank higher in Google search results.

Does structured help with getting found in a local search?

It sure does! When structured data is set up properly, locally-targeted pages will appear at the top of search results when users search for your services in their area.

What is a rich snippet?

Rich snippets include in-depth information about your web page in search results. For example, if your web page is a recipe, the ingredients will be listed in the page description in search results.

How do I know if my site has structured data?

You can check to see if your web page has structured data by using the Rich Results Testing tool. If your web pages show up in the first page of Google search results and feature images, FAQs, and rich snippets, then these pages have structured data implemented into their code.

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FAQs

Structured Data

What is structured data?

Structured data is code on a web page that is formatted and written in a way that search engines read and use to display that site page in a richer way in search results.
Why is structured data important to have on my website?

When your web page shows up in search results, structured data can be used display images, FAQs, and more information that will encourage clicks to your site.
Will structured data affect my ranking in Google?

Yes! Ultimately, structured data will help your site pages rank higher in Google search results.
Does structured help with getting found in a local search?

It sure does! When structured data is set up properly, locally-targeted pages will appear at the top of search results when users search for your services in their area.
What is a rich snippet?

Rich snippets include in-depth information about your web page in search results. For example, if your web page is a recipe, the ingredients will be listed in the page description in search results.
How do I know if my site has structured data?

You can check to see if your web page has structured data by using the Rich Results Testing tool.

If your web pages show up in the first page of Google search results and feature images, FAQs, and rich snippets, then these pages have structured data implemented into their code.