How To Make Blog Writing Easy!

When it comes to writing the perfect blog, everyone has great intentions and a vision to capture their audience’s attention and increase user engagement as well as subscriptions. From dramatic, eye-catching headlines to using the perfect keywords or phrases, it all sounds easy enough until it’s time to start the process. 

Here are a few tips the experts at ClickReady Marketing have put together to make the process of blog writing easy!

Planning

It’s now time to focus on your topic and target audience. If you don’t know your audience and what interests them, then that means you are unsure of your audience, and you will be uncertain of what topics will they will find interesting. Having this kind of uncertainties can make coming up with an intriguing blog topic pretty tricky. 

An easy way to make this process smoother is to research the industry and your client’s competitor analysis. The internet provides a variety of resources that you can use to assist you. 

Writing

Now that you’re an expert in your target audience’s interests and have your topic, it’s time to start the writing process. While the saying goes, “Never judge a book by its cover,” let’s say this doesn’t apply to blogs. People do judge a blog post before reading and generally skim through the post before actually reading it. Proofreading your content is crucial when it comes to making sure your blog isn’t just one giant paragraph. 

To get started, here are some questions to ask yourself before crafting your first draft:

• Will my topic engage my audience?
• Did I research and fact check?
• Have I created an outline?
• Are my title and headline eye-catching?
• Do I have quality images or videos that relate to my topic?
• Do I have subheadings/bullets?

After becoming an expert in your topic by researching and fact-checking, you want to be sure to avoid being repetitive when it comes to providing information. One way to ensure this is to make sure your sentences and paragraphs are kept short and to the point. 

Read your post aloud to check the flow, and in addition to adding a little humor, using quality images will enhance your post. The flow of your post will also improve and provide your users with an explanation of more complex topics. 

Using subheadings and bullets is another excellent way to enhance your post. Bullet points are like mini subheadings. However, keep in mind that bullet points are not sentences and should be no more than 1-2 lines each.

Including SEO

Now that you’ve created the perfect blog post, did you do so with SEO in mind? Getting your site to rank high on Google can be a bit tricky since SEO requirements are always changing. However, provided below are a few tips to take your blog post to the next level:

• Interlink your content. 
• Optimize for keywords and phrases.
• Add keywords/phrases to image alt tags.
• Add a proper meta description and title.
• Add a clear call-to-action.

Hopefully, these suggestions will make the process of writing a blog easier and boost your site’s ranking and subscriptions! 

If you’re looking to increase your SEO ranking and convert more clicks to subscribers, our SEO Marketing Agency has proven solutions for businesses of any size. Contact us today for more information! 404-923-0015

A good example of external linking where you link from your site to another site would be If looking for paper shredding services in Washington DC, contact PROSHRED® today!