Everything You Need To Know About AI and How It Might Affect SEO

In the world of digital marketing, technology is constantly evolving, and with it comes opportunities for search engine optimization (SEO). AI, or artificial intelligence, in particular, offers an intriguing opportunity to marketers who are looking to optimize their websites and improve overall website performance. AI is not a new concept to the SEO world—it’s been around since 2015 when Google first announced that they would be using the RankBrain AI system—however, recently there has been an increase in AI usage leaving many business owners trying to assess how AI will affect their SEO efforts in the future. 

What Is AI?

Artificial Intelligence, or AI as it is more commonly known, is an emerging technology that uses computers and machines to assist in problem-solving. The term AI covers a range of different technologies including but not limited to machine learning (ML), computer vision, and natural language processing (NLP). 

AI was built to perform meticulous, time-consuming, and often mundane tasks freeing up people to work on more complex and exciting jobs. AI can take these tasks, which may take a person hours to complete, and have them done within seconds. This makes our work easier, and because it was done by a machine, less prone to mistakes and human error. 

How Will AI Affect SEO

AI has already developed a major role within search engine algorithms, the most notable programs being Google’s Rankbrain and BERT. If you can understand the way Google has been utilizing and interpreting AI within its search engine, then you can boost your own SEO using SEO AI tools. 

Understanding AI can be challenging, especially if you are trying to pair it with SEO. Both are extremely complicated disciplines, which is why companies often require an SEO consultant to help them through the process. When used together AI and SEO make it easier to boost your website rankings. Other SEO AI tools can also be used for data analysis, designing effective SEO strategies, finding trending topics, and simply working more effectively and efficiently. 

SEO AI Tools

The recent applications of AI have made it clear that it is the future of SEO, leaving many Atlanta SEO consultants to ask how they can best utilize it. From keyword research and content creation to traffic and site growth analysis and SEO workflows, SEO AI tools are capable of being a remarkable assistant. ClickReady Marketing knows that search engines’ first priority is always to put the user first, which is why we suggest creating content that is as relevant and user-friendly as possible. 

Keyword Research 

One of the best ways to use AI is for inspiration and brainstorming. If you are stuck, you can use AI programs to help you brainstorm a list of potential keywords. Once you have your list you can research other important keyword metrics such as volume, keyword difficulty, and find other keyword variations. Oftentimes AI will find potential keywords you hadn’t even considered yet.  One of our favorite keyword research tools is SEMRush, one of the best keyword planning tools.

Content Creation

As Google continues to update its algorithm, it’s not enough to have good keywords, you also need to have great content. Google’s algorithm prioritizes content that follows its quality standards of EEAT, which stands for experience, expertise, authoritativeness, and trust. What this means is that content that demonstrates these four features will be ranked higher than those that don’t. Natural Language Processing (NLP) helps Google understand the content on the webpage and compares it to the user’s query putting the most relevant and highest quality sites first. 

Using SEO AI tools can help you figure out what kind of content to create by looking at what is and isn’t trending. AI is excellent at finding content gaps and opportunities that you wouldn’t normally be able to find. With the help of AI, it is much easier to write more personalized content that is tailored specifically for your audience. 

Content Optimization

Once you have a solid piece of content, you’ll want to return to it regularly. The world of SEO is constantly changing and sometimes the keywords you used to be ranking for just aren’t working as they should. There are a lot of ways to approach content optimization from switching your keywords to adding internal links and backlinks. SEO AI tools can tell you which changes to make as well as the perfect length for the type of content you are writing.

Traffic and Ranking Analysis

Understanding your site's rankings and growth can be difficult and time-consuming at times. While there are many great tools such as Google Analytics, SEO AI tools are another great resource. It can analyze traffic growth patterns and predict how changes will affect your ranking. AI can also identify potential problems and provide solutions to ensure that your site remains growing. These resources will help your SEO consultant develop an effective SEO strategy and can even automate some SEO workflows. 

Search Engines Algorithm Analysis

The SEO industry and Google’s algorithms are constantly changing. One day your site might have great rankings, but if they change the algorithm Google could suddenly flag the page for something such as keyword stuffing, meaning you are using too many keywords on one page. AI can help your SEO consultant will run regular site audits, catching red flags and incorporating changes to keep your site’s ranking up and growing. 

Analyzing Competition

Using SEO AI tools, you can monitor your competitor’s SEO efforts. By tracking their changes, you can learn how it will impact your website and oftentimes find opportunities for growth. In the past, this has required a lot of manual work, but with the help of AI, this process is now a lot easier.

Trust Your Atlanta SEO Consultant to Use AI for You

There’s a lot of fear behind the use of AI. While Google has been cautious of AI-generated content, we continue to see a rise in SEO AI tools. At ClickReady we believe that SEO AI tools can help us do our job better, but AI can only be as good as the people using it. While AI can give ideas and results quickly, it’s up to your SEO consultant to interpret and implement them into your site. Reach out to ClickReady, your Atlanta SEO consultant today to learn more about how we can help you with your SEO rankings.