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Remarketing website visitors and email lists have been in many businesses wheelhouses for quite some time. But most are unaware of what many may call a trick play. Introducing competitive remarketing this year’s MVP. Custom targeting is a new Google ad component that creates a target audience that is similar to your competitor’s site visitors. Would it not be a game changer that when someone goes to your competitor’s website that your ads start showing up on other websites they search with a strong call to action for your product or service? The answer is yes!
Many of our clients have had the best ROI on these types of ads which has allowed them to grow their business quicker and more efficient using more targeted ads. The icing on the cake is these ads are very low cost. Plus, they also work as a billboard allowing people to sometimes see your ads 10 or 12 times. The best part is you only pay for clicks not impressions! Clicks having been ranging from .05 to around .77 per click. Our average client is getting a conversion cost of around $12. However, this rate will vary by industry and market.
So, if this is a game changer you would like to put in your business gives us a call and let’s have an introductory conversation. Competitive remarketing that is teamed up with site remarketing is a pairing strong enough to have a champion playoff team t o win ROI gold.
PROSHRED CHICAGO
383 % Growth in Overall Traffic. Organic Impressions increased from 897 to 15030 within a 12 month period. The organic campaign has remained strong and has increased in reach and in effectiveness.
Implemented an innovative competitive remarketing campaign via Google Custom Affinity Audiences.
This campaign yielded a conversion cost of just $8.47 compared to $141 from their previous PPC Management Company.
Achieved Similar Results for: Atlanta, Dallas , Houston, San Diego, Raleigh, San Francisco, Raleigh, Delaware, Kansas City. Seattle & New Jersey.
These campaigns were a business game changer for our client!
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