Blog Length and SEO: Are 500 Word Blogs Beneficial?

Do short blogs help SEO? The fact that you're reading this 500-word blog length article means that, yes, even this short word count can be beneficial for SEO when done effectively!

People have shorter attention spans than ever these days as we evolve to expect more from our technology. That said, the quicker you can answer their questions and help them on their way, the better! 

So, how do you effectively write blog articles that are rich with SEO keywords that will benefit your business? And how long should a blog article be to generate valuable leads? This article will help you answer these nagging questions, and more!

Do 500-Word Blogs Work for SEO?

There's no magic blog post length to improve your SEO. What truly matters is your target audience's intent and how detailed of an answer they want. A long post would be ideal for those wanting a comprehensive explanation, but if they don't stick around long enough to finish it, does length matter?

The most important part of an SEO rich article is your ability to answer the reader's questions and clarify how they can take the steps they are researching. 

The best things you can do for your website's blog are:

• Generate unique and valuable content
• Eliminate anything you don't need
• Include useful keywords
• Ensure mobile device compatibility

Why Blog Length Matters

So, how long should a blog post be, and how do you decide the best length for your business? The best place to start is by generating a variety of different length content and measuring performance. See which articles generate organic traffic and boost your SERP (search engine results page) ranking.

Your blog and website most likely have analytics tools that will allow you to analyze and study your results to make the right moves for your business. Make any necessary adjustments, so you always provide the most significant value to your users and to increase your likelihood of earning conversions.

Content Marketing Tips for Blogging

To market your blog and your business, you need to understand what is involved in developing a content marketing strategy. These quick tips will outline some essential areas that you should utilize to clarify your blog's purpose.

1. Reference the sales funnel to craft articles targeting the different levels of the customer's journey.

2. Use your content to collect data by asking questions and implementing easy CTAs (Call to action).

3. Make a strategic plan or create a calendar to release timely content for your readers regularly, but be sure to leave space for inevitable industry updates and other time-sensitive matters.

4. Repurpose old or like content for:

• Webinars
• Emails
• Downloadable PDFs
• Infographics or slide shows

5. Identify why you want a blog and what you're hoping to achieve. This vision can help you create articles with a specific and achievable goal in mind.

Where to Start

If you're still wondering, "how long should a blog article be," the clear answer is really up to you and how your customer reacts to your content. Blog length is subjective to each business and their target audience, so don't be afraid to try different lengths to see what works!

It's also a good idea to regularly publish different length articles based on the content to ensure that your customer always has a clear answer for their questions.

For more digital marketing and SEO insight, check out our other articles on our blog. If you need a little help with your website, generating traffic, or other digital marketing concerns, contact us to see how we can help! (404) 850-8333