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While some people react better to written content, others prefer visual content. How do you decide which avenue is best for your business? Well, video marketing is a great place to start. Adding video with imagery, sound, and text into your digital marketing strategy will relate to all types of people.
Hiring a professional videographer for your business can cost you thousands of dollars. Luckily, there is an easier (and more affordable) solution for creating high quality, engaging video content with Animoto video software.
Video is one of the most engaging and versatile content forms on the market today. Imagine having the option of reading a 1,000+ word article or watching a two-minute video. Which would you choose? While you are here on this blog, you are most likely skimming, looking for outlined steps, graphics, or a short video explanation. And that is why video marketing works – combined with written content, it provides key points in a visually appealing way.
Watching a video takes less energy than reading and interpreting written words with a small amount or no pictures. Video marketing is effective for businesses because it is entertaining, engaging, and can easily be shared across multiple platforms. Videos are great for generating interest, boosting SEO, presenting information, revealing personality, and keeping you competitive. Learn more about the benefits of video marketing below.
Video marketing has been around for a while now but has really taken off in the last several years. Marketing research companies suggest 66% of people prefer to watch a short video compared to reading an article. Videos are accessible by almost anyone online, and they are proving to give a large return on investment. If your company is not using video marketing yet, now is the time to start!
By adding real video footage of your company on the job, pictures of the products or services you sell, or the key points you are trying to convey, you can relate to customers and strike an interest in your business.
Experts claim over 80 percent of all internet traffic will be made of video content within the next year. Search engines recognize video as high-quality content, so they love and prioritize them over articles and other search results.
Adding structured data and schema to your videos helps Google understand what your videos are about and improves your search results. Other factors of SEO, such as keywords play an important role in videos as well.
Compared to written content, videos are easier to understand and are a more universal form of communication. Adding informational videos throughout your written content and on other platforms is a great way to educate your audience.
When creating new videos, try to focus on your target audience: What problems are they facing? What information are they looking for? How does your product or service better their situation? If you can convey that you understand what your users are experiencing, you have previously worked with people or businesses just like them, and show statistics or proof that your company is valuable, you are a step ahead of the game when it comes to educating and informing your customers.
Now more than ever, companies are selling their products online, integrating online scheduling software, and making the customer experience as smooth as possible. While you can and should consider these innovative marketing techniques, using video marketing is another way to stay competitive.
Think of your favorite commercials. Do they use storytelling in their videos? Most definitely! By creating an emotion in a short story, viewers can relate and form a positive opinion of your brand. When you use storytelling and other types of media that set you apart, you capture and hold people's attention while entertaining them. Storytelling through video marketing is a great way to keep you competitive.
Video is perfect for allowing customers to see the personality behind your business. To get started, try creating a video about your company. This will set the tone for all future videos. Whether your business is fun, caring, educational, or professional, you can use your new ‘About’ video to explain who you are as a company and what your core values are.
Make sure all visual aspects of your video reflect your personality as well: colors, fonts, graphics, photos, music, and other digital effects. Once these items are assigned, you can start creating other videos that spark interest, improve your SEO, inform an audience, or tell a story. The goal is to keep your ‘personality’ consistent in each video, as this helps with your brand.
Animoto stands out in the world of video marketing because of its simplicity. This movie-making software allows digital marketers to develop professional-looking videos for a significantly less expense. Here are a few features that make Animoto a great video-making service:
Animoto is possibly the most user-friendly video marketing software available. In just three steps, you can have a professional looking video at your fingertips! Simply:
If none of the pre-made video templates will work for your video, you can also create one from scratch. While this option takes a little more experience with the software, Animoto’s drag and drop features are easy to navigate.
Although you may start with a template, personalizing a video with Animoto is easy. If your company already has photos or videos, simply upload and use them in your slides. Only want to use parts of a video instead of the whole thing? You’ve got it! You choose which parts of the video are shown in each slide and can add multiple slides as well. Create a professional, layered effect with mini-clips from the original video throughout the new video.
While real company photos and video footage are great ways to personalize your design, other options are available. You can search the included Getty Images stock library to find over 1 million free clips and images to drag and drop into your project. Add a watermark of your company’s logo to the corner of every slide in the video. Select the specific colors, fonts, filters, and text animations that best speak to the brand and personality of your company.
One of our favorite features of Animoto video software is the selection of professional background music. Adding music to your video transforms the visual experience to a whole new level. You can either explore Animoto’s music library or upload your own music or audio files. Browse music options by moods or genres to find a beat you like. Having the right music playing in the background will set the tone you need for a successful video.
Whether fun, uplifting, calm, or dramatic, you truly get a multi-media experience with Animoto’s music library. Time the important parts of your video with certain musical elements by choosing where the video starts in the song’s duration. By combining text, visual and audible elements personalized to your company’s brand, you can easily integrate engaging videos into your digital marketing strategy. If you want to take your site and marketing to another level you can also learn how custom software development services can elevate your business.
Video marketing is essential for companies looking to stay ahead. Try incorporating videos into your digital marketing strategy by publishing videos to social media accounts, including them in your website content, adding into your display advertising, and more. Slideshow videos are great for sparking interest, generating emotion, and relating to all types of audiences, including visual and auditory learners.
With Animoto you can easily create new videos for your company. However, successfully creating and integrating videos into each of your marketing channels can take a lot of time. If you’re looking to hire a digital marketing company instead of adding another responsibility to your role, contact ClickReady Marketing. Based in Atlanta, we specialize in content marketing, paid advertising, and overall business strategy. We have experience creating videos for both B2B and B2C companies, in local and national regions. Contact us at 404-923-0015.
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