Getting a Competitive Advantage: 3 Secret Marketing Tools Used by Digital Marketing Agencies

Digital marketing is a tremendously successful industry in the United States. In the first half of 2019 alone, customers spent $57.9 billion on digital marketing. Yet what actually happens when you hire a digital marketing or SEO agency?

What special marketing tools do these companies have at their disposal and how can they help you get a competitive advantage? We're all about transparency at ClickReady and want you to know how we work.

We're going to let you peek behind the digital marketing curtain and let you in some secrets. We'll show you the marketing tools that let us give your company a boost.

Ready to find out how digital marketing works and learn what happens when you hire us? Then stick around and find out more!

RavenTools is a phenomenal marketing tool that integrates data from a range of sources and helps us to create reports to show you the results of your campaigns. Other marketing tools can do similar things but RavenTools is the pinnacle of this technology.

Using it, we can pull together data from sources like Google Analytics, LinkedIn, Twitter, Facebook, Bing, and more. Together with you, we'll decide which metrics are most important to you and then create tailored reports about the effects your campaign is having.

This means that you get to see cold, hard data about your campaign. It aids us in transparency: you'll always be able to see whether our approaches are working or not. With RavenTools, we can schedule emails that send updated reports to you regularly.

RavenTools also lets us tackle on-page SEO issues that are hampering your website. On-page SEO issues include problems like:

• Malware infections
• Malformed redirects
• Duplicated content
• Broken titles
• Badly formatted robots.txt files

We can audit your site using these tools and then take a look at each of these issues in order of their severity. 

Like RavenTools, Screaming Frog is not focused on keyword research. Screaming Frog focuses on crawling your webpages like Google's crawlers and detecting any technical issues with your webpages that are causing issues with your Google ranking.

See, technical issues can have a huge effect on how Google indexes your site and makes it available to browse. If, for instance, there are no links to a page, these are known as orphan pages. Google can't find them and this means that they won't show up on a web search.

If your robots.txt file hasn't been formatted properly and Google's crawlers can't access your webpage, they won't be able to index it either. If your servers are down too often, Google will presume your site is down and won't index it as readily.

Screaming Frog lets us find these issues and many more and correct them from within your website. This means that Google won't penalize your site and you'll have a consistently higher ranking. It also lets us create sitemaps for your website, which means there won't be any more orphaned pages on your site: Google will be able to index it all.

Other Honorable Mentions…

UX testing is an invaluable tool for companies looking to strengthen their marketing approach. Usability testing helps companies understand the way users interact with their product, with the ultimate goal of creating an experience that makes the user see the value of a product or service right away.

With usability testing services like those provided by UX Firm, users are observed one at a time as they engage with a product or interface and share their thoughts as they interact with it. This allows the researchers to gain an understanding of what works, and what doesn't, from the perspective of a user in real-time.

Understanding the ways users interact with a product will in turn help that company provide a better experience for the user, leading to user satisfaction and a higher conversion rate.

Microsoft Azure Services provided by ProviDyn includes a cloud platform that your business can use for storage, cybersecurity, and networking. This service is great for businesses on a budget, as it is on a pay-as-you-go subscription setup. ProviDyn’s team of experienced technicians can perform a wide variety of technical services with Microsoft Azure, including:

• Installation
• Migration
• Infrastructure Management
• Data Storage
• App Development

Why Shouldn't I Use These Marketing Tools Myself?

You might be wondering why you can't use these marketing tools yourself. Why should you hire a marketing agency to do it for you? Cost is a factor but the biggest problem with this approach is a lack of analysis skills.

One of the biggest digital marketing agencies' advantages is the ability to interpret this data. We know what all of it means and can use it to improve your site. There's no wasted time and no incorrect assumptions: we'll use our expert knowledge to make your site better (and we can prove it too, thanks to RavenTools reports).

The future of marketing is digital. Get in touch with us and find out how we can improve your site!